The Selman family put a pulse on the whole business.

SL Produce is the US arm of the Selman family growing operation based in Guasave, Sinaloa, moving green beans, cucumbers, and peppers into the US market. The business runs in two countries, two languages, and two time zones at once.

How it started

It started with one person asking questions at night.

The owner began using a Payve agent the way owners actually think about their business: at odd hours, one question at a time. What sold this week. Which receivables moved. What changed since yesterday. Each answer came back with the numbers behind it, drawn from the family's own systems, without waiting for someone to build a report.

What worked for the owner rolled out to the rest of the operation. The CFO gets the financial picture, the receivables team gets collections, and the questions the family used to carry in their heads now arrive as scheduled briefings.

What Payve runs

Collections that follow the sun.

Payve agents deliver a collections report in Spanish six mornings a week, on Sinaloa time, so the team starts each day knowing who owes what and what changed overnight. During the season, crop accumulation reports land twice a day, and a weekly sales recap closes the loop.

The same platform gives the family one view of receivables and sales on both sides of the border, without anyone rebuilding spreadsheets between offices.

Loops carry the rhythm: a deterministic check runs collections every morning, and during the season an agentic loop watches crop movement and flags what changed.

This story is a draft. Specific results publish after review with SL Produce.